Stop Calling It Special: The MSP “Services” That Should Be Standard

We see it all the time: Managed Service Providers touting “amazing,” “cutting-edge,” or “unmatched” services—only to reveal a list that looks suspiciously like the bare minimum any competent MSP should be delivering.

If your current or prospective IT provider is bragging about the following, they’re not offering anything revolutionary—they’re just doing their job. And if they’re treating basic IT hygiene as a premium feature, it begs the question: what aren’t they doing?

Here’s a reality check—this list isn’t exceptional. It’s essential:

• 24x7x365 Monitoring of All Systems
• Antivirus Software
• Windows Patches: Testing and Rollout
• 3rd Party Patching (Chrome, Adobe, Java, etc.)
• Security Awareness Training
• Fully Managed Multi-Factor Authentication (MFA) into Remote Servers
• Fully Managed Hourly Backups of Onsite Servers
• 2-Tier Spam Filtering (Cloud + Appliance)
• Server Data Protection Services
• Email Protection and Scanning
• DNS Filtering
• Remote Security
• Software Support
• Onsite Visits
• Device Security
• Regular IT Updates and Recommendations

None of these are “nice-to-haves.” They’re must-haves.

Why This Matters

When MSPs treat foundational services like their deluxe features, it’s not just misleading—it’s dangerous. It creates a false sense of security and encourages clients to settle for less. Worse, it distracts from the real conversations that should be happening: Where is your risk? Where is your growth? Where can your technology do more for your business?

How to Spot a Smoke-and-Mirrors MSP

Ask your provider the questions that matter:

• Is their security approach proactive, or are they constantly reacting to issues?
• Do they regularly audit and improve your environment—or are they simply maintaining the status quo?
• Can they articulate how they add strategic value beyond the basics?

If the answers are vague, overly technical, or focused on commodity services, it might be time to reevaluate.

What You Should Expect

The truth is, if your MSP isn’t already delivering everything on the list above—without needing to be asked—it’s not just underwhelming. It’s unacceptable.

Exceptional service starts after the basics are covered. True partnership means:

• Tailored technology planning
• Strategic business alignment
• Risk mitigation aligned with your goals
• Transparent reporting and ongoing optimization

Don’t be dazzled by buzzwords. Be protected, empowered, and prepared.

Expect more. Settle for none of the above.  Contact Ashton Solutions to learn more by calling us at 216.397.4080.