Groceries
A couple of years back, I read a very interesting book by local (at the time) author Michael Ruhlman, titled ‘Grocery: The Buying and Selling of Food in America’. Much of the story and his research was done through Heinens, which makes the book all the more relatable.
Anyhow, I guess I’m interested in the grocery business, as this Instacart 2021 Year in Groceries report jumped out at me from my inbox, this morning. There’s even an interactive tool that you can use to see what the most commonly ordered foods were in 2021, down to the ZIP code level. In Gates Mills, where I grew up, those items were Spanish onions, beef bones, fresh cut lillies (have to have a nice table setting), English muffins, and fruit spreads (what else do you put on an English muffin?). In Russell, where we live now (well, the data is for South Russell since Russell must be too small), the most commonly ordered items were fruit spreads, honey, bosc pears (yuck), English cucumbers (up there with pears, other than maybe for a Hendricks G&T), and grape tomatoes (we buy plenty of those). Another stat shows that South Russell ordered more plant-based meat than 98% of the country. That’s unfortunate and clearly doesn’t include me!
This is a really cool tool. I need to stop looking at it and get back to doing some work. For those of you who’ve told me you like to read this newsletter with a Friday evening cocktail, you might need to make it two if you get down this rabbit hole tonight!
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